This Cookies Policy explains how Alvins Construction (“we,” “our,” or “us”) uses cookies and similar tracking technologies to enhance your browsing experience, analyze site performance, deliver personalized content, and measure the effectiveness of our marketing campaigns. These technologies help us understand how visitors interact with our website, improve functionality, and ensure that our services remain secure and user-friendly.

By continuing to browse or use our website, you acknowledge and consent to our use of cookies and related technologies in accordance with this policy. You may manage or disable cookies at any time through your browser settings or by using the cookie management tools provided on our site. However, please note that restricting certain cookies may limit the functionality and performance of our website.

1. What Are Cookies?

Cookies are small data files that a website places on your computer, smartphone, or other internet-enabled device when you visit. These files serve as a reliable mechanism for websites to recognize your browser, remember your preferences, and store information about your interactions. Cookies enable essential functions such as secure login, maintaining shopping carts, and saving language or location settings.

Beyond convenience, cookies also help analyze browsing patterns, measure website performance, detect technical issues, and deliver tailored content or advertisements. In some cases, cookies work alongside similar technologies—such as pixels, tags, and local storage—to ensure a seamless, secure, and personalized user experience.

2.Types of Cookies We Use

We use a variety of cookies and similar technologies to enhance your browsing experience, improve website performance, and deliver relevant content. These include:

1. a) Strictly Necessary Cookies

• Essential for the core functionality and security of our website.
• Enable critical features such as secure login sessions, payment processing, and seamless navigation.
• Without these cookies, certain services and features of the website cannot function properly.

1. b) Performance and Analytics Cookies

• Collect aggregated, anonymous data on how visitors use our website.
• Help us monitor site performance, optimize speed, detect errors, and ensure content relevance.
• Provide insights into user behavior that guide website improvements.
• Examples include: Google Analytics and Google Tag Manager.

1. c) Functional Cookies

• Store user preferences such as language, location, device type, and saved settings.
• Remember your choices to provide a smoother, more customized browsing experience.
• Enhance usability by reducing the need to re-enter details on future visits.

1. d) Advertising and Targeting Cookies

• Track browsing habits across our website and third-party platforms to deliver tailored advertisements.
• Measure the performance and effectiveness of our marketing campaigns.
• Allow us and our partners to display relevant ads that align with your interests.
• May be deployed by third-party services such as Google Ads (AdWords), Meta Ads, Facebook Pixel, Google Tag Manager, and Google AdSense.
• Enable remarketing activities, helping us reconnect with visitors who have previously interacted with our website.

3. How We Use Cookies and Tracking Tools

We use cookies and other tracking technologies to ensure a secure, efficient, and personalized experience on our website. Specifically, they help us in the following ways:

• Website Functionality and Security
  Ensure the smooth operation of core features, such as navigation, login authentication, and secure payment processing, while also helping us detect fraud, prevent unauthorized access, and safeguard your data.
• Performance Monitoring and Analytics
  Collect insights about how visitors use our website, including pages visited, time spent on site, and technical performance. This helps us identify areas for improvement, optimize load speed, and deliver content that is more relevant.
  (Examples: Google Analytics, Google Tag Manager).
• Personalization and User Preferences
  Remember your language, location, and browsing preferences so you don’t need to reconfigure settings each time you visit, ensuring a more seamless user experience.
• Advertising and Marketing Campaigns
  Support our digital marketing initiatives by delivering targeted advertisements across platforms such as Google Ads, Meta Ads, and Facebook Ads. These cookies also enable remarketing campaigns that allow us to reconnect with visitors who previously engaged with our website.
• Measurement and Campaign Effectiveness
  Evaluate the success of our marketing efforts by tracking conversions, click-through rates, and engagement with ads. Tools such as Facebook Pixel and Google Tag Manager allow us to refine campaigns and improve relevance.
• Personalized Advertising
  Enable us, together with partners such as Google AdSense and other third-party ad networks, to serve you ads tailored to your browsing behavior and interests both on our website and across external platforms.
• Security Monitoring and Fraud Prevention
  Identify unusual browsing patterns, prevent misuse of our services, and protect against risks to both our systems and users.

4. Third-Party Cookies

In addition to the cookies we set, our website may integrate cookies and tracking technologies from trusted third-party partners. These third-party cookies allow us to deliver enhanced functionality, better analytics, and more relevant advertising. Such cookies may collect data about your browsing activities across our website and other websites you visit.

Examples include:

• Google Ads / AdWords
  Used for remarketing, conversion tracking, and measuring the effectiveness of paid advertising campaigns. These cookies help us reconnect with visitors who previously engaged with our website.
• Meta (Facebook / Instagram) Ads & Pixel
  Enable us to measure campaign performance, optimize ad delivery, and create custom audiences for targeted advertising across Facebook and Instagram platforms.
• Google Tag Manager
  Acts as a container to manage and deploy various marketing, analytics, and tracking tags without altering the core website code.
• Google AdSense
  Displays personalized and interest-based advertisements to visitors and ensures that ads shown are relevant to the user’s browsing behavior.
• Analytics Platforms (e.g., Google Analytics, Hotjar, etc.)
  Provide detailed insights into user interactions, site performance, and visitor behavior, which helps us improve usability, optimize content, and enhance the overall user experience.

⚠️ Important Note:

We do not control third-party cookies directly. The data collection and usage practices of these external providers are governed by their own privacy and cookie policies. We strongly recommend reviewing their respective policies to understand how your data is collected, processed, and stored.

5. Data Retention

Cookies and similar tracking technologies remain on your device for varying periods depending on their purpose:

• Session Cookies
  These are temporary cookies that exist only while your browser is open. They are automatically deleted once you close your browser or end your session.
• Persistent Cookies
  These cookies remain stored on your device after your browsing session ends. They are designed to remember your preferences and activities across multiple visits. Persistent cookies will automatically expire after a defined period or when you manually delete them through your browser settings.

⏳ Retention Periods

• The retention duration may vary based on the type of cookie (functional, analytics, or advertising).
• Third-party providers such as Google Ads, Meta (Facebook/Instagram), Google Tag Manager, and Google AdSense may set their own cookie retention periods, which can range from a few days to several years, depending on their policies and campaign requirements.
• In all cases, data collected through cookies will not be retained longer than is necessary for the purposes outlined in this policy.

⚠️ Important:

While we make reasonable efforts to ensure compliance, we do not control how third-party providers manage their cookie expiration and retention practices. We recommend reviewing their cookie and privacy policies for more details.

6. Your Consent

When you first access our website, a cookie banner or pop-up will appear requesting your consent for the use of cookies and tracking technologies. By clicking “Accept” or by continuing to use our website, you acknowledge and agree to the placement of cookies on your device in accordance with this Cookies Policy.

• Withdrawing Consent
  You have the right to withdraw or modify your consent at any time. This can be done by:

• Adjusting your browser settings to block or delete cookies.
• Using third-party opt-out tools provided by platforms such as Google Ads, Meta (Facebook/Instagram), and Google Analytics.
• Revisiting our cookie banner (if available) to change your preferences.

⚠️ Please note that disabling certain cookies may limit the functionality, performance, or personalization features of our website.

7. Managing Your Cookie Preferences

You have full control over how cookies are stored and used on your device. You may manage, disable, or delete cookies through the following methods:

• Browser Settings
  Most web browsers allow you to block, delete, or limit cookies through their settings. Instructions can usually be found in your browser’s “Help” or “Privacy & Security” section.
• Industry Opt-Out Tools
  You can opt out of interest-based or targeted advertising from participating companies by visiting trusted industry platforms such as:
  • Your Ad Choices
  • Your Online Choices (EU)
• Cookie Consent Banner
  Our website may display a cookie consent banner that allows you to review, accept, reject, or customize your cookie preferences at any time.

⚠️ Important:

Disabling or rejecting cookies may affect website functionality, reduce personalization, and limit access to certain secure or interactive features.

8.International Data Transfers

Some of our third-party service providers—such as Google, Meta (Facebook/Instagram), and other analytics or advertising partners—may process and store your data on servers located outside of India, including in the United States, the European Union, or other jurisdictions.

By continuing to use our website, you acknowledge and agree that:

• Your information may be transferred to, stored in, or processed in countries outside of India.
• These countries may have different data protection and privacy laws than those applicable in India.
• We take reasonable steps to ensure that such transfers comply with applicable data protection regulations and that your information remains safeguarded through contractual, technical, and organizational measures.

9. Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly place cookies, tracking technologies, or collect personal data from children.

If you are a parent or guardian and believe that a child under your care has interacted with our website in a way that resulted in data collection, please contact us immediately. We will take prompt steps to delete such information and, where applicable, prevent further tracking.

We strongly encourage parents and guardians to monitor their children’s online activities and help enforce a safe browsing environment.

10. Legal Compliance

This Cookies Policy is designed to align with applicable international and regional data protection regulations, ensuring transparency, accountability, and user choice. These include, but are not limited to:

• General Data Protection Regulation (GDPR – European Union): Governs the collection and processing of personal data of individuals in the EU/EEA.
• California Consumer Privacy Act (CCPA – United States): Provides California residents with rights regarding access, deletion, and opt-out of personal data collection.
• Information Technology Act & Indian Data Protection Laws (India): Regulates data collection, consent, and security obligations within India.

While some of these regulations may not apply directly to every visitor, we adopt these global best practices to safeguard your privacy, provide transparency, and ensure that your cookie preferences are respected across all regions.

11. Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our services, legal requirements, or the technologies we use. Any updates will be published on this page, along with a revised “Last Updated” date at the top of the policy.

We encourage you to review this page periodically to stay informed about how we use cookies and protect your privacy. Continued use of our website after any updates constitutes your acceptance of the revised policy.

Contact Us

If you have any questions regarding this Cookies Policy or how cookies are used on our website, please contact us:

Alvins Construction
Email: info@alvinsconstruction.com
Phone: +91 9841607055
Address: Kolathur, Chennai – 99.